Customer Acquisition Cost Calculator

Costs and acquired customers should cover the same period. Add channels to compare their costs.

Your numbers

Enter your numbers to see the result.

How Customer Acquisition Cost works

Customer acquisition cost = total acquisition spending รท new customers acquired. Both totals must cover the same period and channels.

A worked example

These sample values illustrate the calculation. Use your own numbers in the calculator for your result.

Example inputs
Marketing spend
1000
New customers
25
Customer acquisition cost
$40.00

Assumptions and limits

Costs and acquired customers should cover the same period. Add channels to compare their costs.

Planning estimate only. This is not legal, tax, payroll or accounting advice.