Customer Lifetime Value Calculator
A simplified estimate with constant spending and retention. Acquisition costs and fixed costs are excluded.
Your numbers
Enter your numbers to see the result.
A simplified estimate with constant spending and retention. Acquisition costs and fixed costs are excluded.
Enter your numbers to see the result.
Revenue lifetime value = average order value × orders per year × customer lifetime in years. Multiply by gross margin for a gross-profit lifetime estimate.
These sample values illustrate the calculation. Use your own numbers in the calculator for your result.
A simplified estimate with constant spending and retention. Acquisition costs and fixed costs are excluded.
Planning estimate only. This is not legal, tax, payroll or accounting advice.