LTV to CAC Ratio Calculator

Use a consistent revenue or profit basis when comparing ratios.

Your numbers

Enter your numbers to see the result.

How LTV to CAC Ratio works

LTV to CAC ratio = lifetime value per customer ÷ acquisition cost per customer. Match the revenue or profit basis used in both comparisons.

A worked example

These sample values illustrate the calculation. Use your own numbers in the calculator for your result.

Example inputs
Customer lifetime value
600
Customer acquisition cost
50
LTV to CAC ratio
12

Assumptions and limits

Use a consistent revenue or profit basis when comparing ratios.

Planning estimate only. This is not legal, tax, payroll or accounting advice.