▸Creator Toolkit

Sponsorship CPM

Sponsor CPM = deal price ÷ expected sponsored views × 1,000.

Your numbers

Enter your numbers to see the result.

How Sponsorship CPM works

Sponsor CPM = deal price ÷ expected sponsored views × 1,000. Use the same view basis when comparing two proposals.

A worked example

These sample values illustrate the calculation. Use your own numbers in the calculator for your result.

Example inputs
Sponsorship fee ($)
750
Expected views
50000
Sponsor CPM
$15.00

Assumptions and limits

Revenue, growth and engagement depend on real-world conditions. Entered rates are assumptions rather than promises of earnings.